You need to decide
Clarify the real user problem, cut scope, test assumptions and set a product direction people can execute.
- Discovery and service mapping
- Product strategy and priorities
- Clinical and operational constraints
For health and care teams
Clinical product leadership that gets into the work.
I help health-tech teams make difficult product decisions and turn them into usable services and software. Registered nurse, product lead and regulated digital-health founder—without a strategy-to-delivery hand-off.
Useful when
The product is important, messy or stuck.
I fit between the clinical reality, the commercial decision and the technical delivery—especially where a generalist product hire would need months of translation.
You need to ship
Turn a proposition into a working prototype, internal tool or focused web product people can actually use.
- Rapid prototyping
- Web software and portals
- AI-enabled workflows
You need a senior pair of hands
Temporary product leadership through a difficult launch, team transition or stretch of delivery.
- Fractional product leadership
- Roadmap and team alignment
- Supplier and delivery oversight
Relevant experience
Care delivery, regulated software and operating reality.
The company names below are professional and founder experience, not a client logo wall or implied endorsements.
Cadence Health
Built a digital-health platform from prototype through live delivery, including product, software, clinical safety, information governance and UK MHRA Class I registration.
View company ↗Healios
Sole Product Manager within an online mental-health and neurodevelopmental service spanning clinical services, NHS delivery and a purpose-built care platform.
View service ↗Melios
Our product experience at Healios also includes work on Melios, its private-care brand for online assessments and support.
View service ↗Detail is intentionally limited to public information. These are founder and professional product roles, not Crux client engagements or endorsements.
Ways to start
Buy progress, not presence.
Begin with a bounded outcome. If it earns a longer relationship, we can decide that from evidence.
Unstick the decision
A focused week to understand the product or service problem, expose assumptions and leave with priorities and a practical route forward.
Make it tangible
Define the smallest useful version and finish with working web software or a high-fidelity product—not a deck about one.
Add product leadership
Senior direction and hands-on delivery for a defined period, shaped around the outcome and available capacity.
Bring specialist depth
For agencies and consultancies that need clinical, product or regulated-health capability inside an existing engagement.
A rough explanation is enough
What is not moving?
Tell me where the product is stuck, what the team has tried and what must be true next. I will tell you whether I can genuinely help.