SmartCMD
A suite of five software products supporting operational and commercial work across automotive dealerships, fleet businesses and related teams.
View product ↗For established service businesses
Fix the work between the systems.
Enquiries copied into spreadsheets. Updates chased by email. Staff retyping the same information. I trace one expensive workflow from end to end, redesign it and implement the useful change.
Common symptoms
The problem rarely introduces itself as “digital transformation”.
It looks like ordinary friction that everyone has learned to work around. That is why another software subscription often adds complexity without removing the old work.
DuplicationSame data, three placesTeams copy, reconcile and correct information across tools that do not share context.
DelayWaiting for the hand-offA customer or colleague cannot move until someone notices an email or updates a sheet.
Blind spotsNo reliable viewStatus lives in people's heads, so reporting becomes a monthly reconstruction exercise.
One workflow at a time
Understand it. Simplify it. Then automate it.
01
Trace the real work
Follow the process from trigger to outcome, including the side channels, exceptions and manual repairs that the official diagram omits.
02
Remove before adding
Cut unnecessary steps, clarify ownership and decide what evidence actually matters before introducing technology.
03
Build the useful layer
Configure the CRM, connect the forms, add automation or build a small internal tool—whichever is proportionate.
04
Prove the change
Measure time, errors, hand-offs or customer delay so the business can decide what deserves attention next.
Relevant experience
Product and delivery beyond healthcare.
At SmartCMD, I lead product and delivery across software used by dealerships and fleet-based businesses—from operational control and pricing to ecommerce and training.
Complex services
Years spent joining customer journeys, operational delivery, sensitive data and software in health services—where a dropped hand-off has real consequences.
Health experience →Defined engagement
Repair one workflow from £5,000.
£5,000+
A typical engagement covers discovery, a redesigned workflow and implementation of the first useful change over two to three weeks. Start with a £1,500 diagnostic if the underlying problem or scope is still uncertain.
2–3 weeks typicalFixed scopeWorking changeClear handover
No transformation theatre
What do people keep working around?
Send the ugly version: the spreadsheet, the inbox ritual, the report nobody trusts or the system everybody avoids.